Events

What is an "Event"?

It is not about buying a few deals and 'slapping' them on a flyer. The product package CLT offers is a strategic selection of products, many of which we source specifically for the "EVENT". The objective of the selection is to appeal to a broad consumer demographic to attract as many consumers as possible. Consideration is given to: Styles for age and gender. Economic demographics. A cross section of Health and Beauty categories/uses. Price point options. Seasonal and/or thematic influences. Additional "commodity" items that drive traffic.

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The mix and price point options are calculated to generate a quick sell through. This calculation is based on CLT's sales history tempered by general market share data. Add the retail buyer's perspective and we can expect a successful traffic building event that sells through quickly.

Execution of EVENT programs are designed to take up as little as possible of our clients time. CLT has developed a "turn key" methodology in which CLT handles all pre-store distribution details:

• BRAND/STYLE SEARCH AND SELECTION.
• "COMPARE AT" PRICE RESEARCH.
• RECOMMENDED COMPETITIVE PRICING.
• PROPOSED QUANTITIES BY STORE.
• SUMMARY FINANCIAL SPREADSHEET.
• PRE-TICKETING.
• STORE PICK 'N PACK.
• EVEN FLYER INSERT DESIGN (if required).

An EVENT becomes a complete package of goods and logistical support that will generate more and different consumer footsteps.

View initial concerns some of our clients had to running CLT ADVANTAGE EVENTS.