|
- Why do Health and Beauty products represent an opportunity?
- Why are CLT prices so low? Is there something wrong with the goods?
- Why can CLT find brands at these prices any better than we can?
- Is CLT the only company providing this service?
- How do I know that CLT can provide program continuity?
- How can I execute an EVENT in my stores?
A. Why do health and beauty products represent an opportunity?
The Health and Beauty market is huge at over $40 billion in USA.
- On average 6 Health and Beauty products are used every day by every person in every household across Canada.
- Their low cube minimizes distribution costs and their relatively low price leaves purchasing power for other profitable store products.
- Predominantly a female purchase ensures the right footsteps are attracted to your stores.
- Health and Beauty brands are a proven traffic builder.
Back to top.
B. Why are CLT prices so low? Is there something wrong with the goods?
- The brands that we offer are sourced from major brand manufacturers around the world. The product, and therefore quality, is exactly the same as seen on major retail shelves.
- Prices are low because the manufacturers are selling off excess inventories not intended for their regular channels of trade.
- The inventories become available for many reasons. Packaging changes, sales shortfall vs forecast, post promotion stock, etc.
- CLT negotiates low prices because we buy large volumes, pay cash, pick up the goods and solve inventory problems.
- CLT has the infrastructure to re-market any closeout product to provide our retail clients with first class shelf presence.
Back to top.
C. Why can CLT find brands at these prices any better than we can?
- Retailers can not handle closeout problems.
- CLT manages and absorbs the costs associated with the inevitable inventory 'nightmares' inherent with excess/closeout stocks. Unmarketable packages, damaged goods, wrong styles, expired goods, wrong UPC's, etc.
- CLT has forged partnerships with many brand manufacturers earning first right of refusal on closeouts because:
- We pay cash upfront and pick up the goods.
- We buy huge volumes that we can disperse to 20,000 retail outlets around the world.
- CLT buys the entire deal, taking the "good with the bad".
- We buy seasonal products any time of the year and hold until the appropriate season reoccurs.
- Stock with dated promotional graphics, store returns, bulk goods are welcomed by CLT as we have the labeling and re-packaging capabilities to re-market the goods.
- CLT sources globally
- CLT has 9 buyers and associates that scour the world daily for opportunity buys, unburdened by day to day retail responsibilities.
- At any point in time we will have 50-60 brands in stock at super discount prices.
Every day we go through the same process so that each month we can provide up to 60 fresh new brands as options for the next flyer.
Back to top.
D. Is CLT the only company providing this service?
We think so. There are other companies that source closeouts but we do not know of any that provide the merchandising, marketing and strategic service that we can.
- CLT has an exceptional reputation for delivering orders complete and on time.
- All brands that we deliver will have excellent shelf presentation. Our overlabels are first class and preserve the image and value of the brand.
- Our clients do not have to buy large quantities from us to get the best price... buy only what they need.
- With each offer we do the homework for you providing competitive retail prices and other market facts.
- We specialize in Health and Beauty brands. We know the market value of every brand we propose.
- Can pick and pack orders per store and pre-ticket merchandise.
- CLT can provide a continuous supply of brands across all product categories sufficient to sustain an Health and Beauty section.
Back to top.
E. How do I know that CLT can provide program continuity?
- CLT purchased over 10 million units of major brands during the past 12 months.
- Click here to see the brand selection within each product category that CLT purchased last year.
- At any point in time CLT will have 50-60 nationally recognized brands in stock.
- CLT has 9 buyers and associates that daily scour the world for deals on major brands.
- CLT is offered more deals than we could ever use. For every deal that we buy, we pass on 10 other deals because we do not have a "home" for the products.
- CLT does not provide brand continuity but we always have a brand replacement in the same product category.
Back to top.
F. How do I execute an "event" in my chain?
- Sounds like too much work listing all the items:
- Reduce the SKU's by using one UPC # for a brand EG 6 styles of shampoo.
- It's a logistical nightmare.
- CLT will provide a spreadsheet that recommends order quantity by store.
- We will pick 'n pack the orders by store for quick cross docking.
- Each store gets a packing slip and head office a consolidated invoice.
- We have too many buyers of different product categories to coordinate an event.
- Other retailers have considered the events as "promotions" not category programs.
- They ran the events under a seasonal or promotional dept #.
- CLT provides a detailed spreadsheet segmented into product categories that allows quick review by various buyers.
- Some of our stores are too small to take full cases.
- Give us the various store size classifications and relative sales and we will distribute suggested orders accordingly.
- Smaller stores may receive mixed cases to ensure all styles are represented.
- Does CLT take back the stock remaining after the Ad?
- No, all sales are final. The quantities provided are determined between CLT and yourself . We highly recommend limiting quantities to expected sell thru levels.
- The quantities we recommend are based on our sales history and market share info.
- I don't want a "package" because they always contain "dogs".
- You have the final say on what is in the "package" of products offered.
- Our recommendations are designed to draw a wide consumer demographic. You may have reasons why specific products are not wanted.
- Health and Beauty items don't sell well in our stores.
- Of course they don't. It's hard to compete with "Big Box" stores that have 40 feet of style options to select from at prices every bit as good as yours.
- Health and Beauty is a $40 billion market. Every consumer uses at least 6 Health and Beauty items every day. They are buying them somewhere.
- Consumers will not pass up the opportunity to buy their favourite brand at the price that CLT allows you to feature.
Back to top. |